AdultLifestyleCommunities.ca
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www.adultlifestylecommunities.ca
The most comprehensive online group marketing program for builders of homes in adult lifestyle communities
  2011 Update

MORE ADULT LIFESTYLE COMMUNITY
INFORMATION THAN ANY OTHERWEBSITE

We feature more than 40 communities in locations across Ontario. More than just a new home directory, potential homebuyers have easy access to lifestyle information including area amenities, resident stories, maps and helpful facts about the community.

 
 
BRINGING YOU VISITORS
Our website has more than 100,000 page views every month with more and more new visitors all the time. By being easy-to-find and easy-to-use, our website is a key tool in driving traffic to community sales offices. It’s easy to connect from our website to yours where interested homebuyers can make arrangements to visit you directly.
 
     
  “Since joining your program we have had many people find our community on
your website and decide to buy at Briar Hill. It’s been great working with your team.”

Rocco Lombardi
 
     
 
TOP SEARCH RESULTS ON GOOGLE

A simple key word search for ‘adult lifestyle communities’ brings our website at or close to the top of the results list. When homebuyers find our website they easily find your community.

 
     
  “Your web site has certainly been a great benefit and help to us here at Watermark - I love it!’
Anne Adams, Sales Representative, Watermark Living
 
     
 


PROMOTING LIFESTYLE IN
ADULT LIFESTYLE COMMUNITIES
IS ALL WE DO

1. More than just new home floor plans, our visitors stay on our site for a long time doing
research about lifestyle: +/- 6 minutes
2. Our url ensures a high degree of relevance in the website user group – the only people on our
site are the people looking for an adult lifestyle community to live in
3. We have interesting lifestyle stories that showcase how much your residents enjoy living in
your community
4. Our unique ‘photo stories’ help bring your community to life and tell your story
5. We attend adult lifestyle shows twice/year to showcase the benefits of adult lifestyle living
 
     
  “Our online analytics show your website as a strong referral to ours at the Bridges of Seaforth.
Your assistance through our re-branding and advertising has proved to be invaluable in our marketing efforts.”

Lynn Pasquale
 
     
 
OUR MARKETING PROGRAM
GENERATES
NEW SALES LEADS

We regularly receive emails with requests for more information. We pass homebuyer
contact information directly to your sales office for follow-up.

 
     
  “We introduced 8 residential land lease properties on your site almost a year ago.
During that time, adultlifestylecommunities.ca has consistently generated an increasing number of
visitors to our web site. It has been, for the last several months, among the top three media sources of prospective clients to our sales centres, from over two dozen advertising venues that we utilize, and has initiated more direct sales leads than any other.”

Erik Peters, Manager, Marketing and Communications, Parkbridge Lifestyle Communities
 
     
 
WE’RE GETTING THE WORD OUT
 
1. Our innovative Toronto Star Advertising Campaign in key spring and fall selling seasons is an excellent way to reach 550,000 readers for less than $1,000 / insertion.
b
2. Our adult lifestyle living
handbook is distributed to the
50+ at trade shows during key
selling seasons (spring and fall)
and is an ideal opportunity to
put your message into the
hands of your target audience.
b
3. Feature stories from actual residents in Forever Young Magazine every month – more than
200,000 readers.
 
     
 
TAKE ADVANTAGE OF OUR
GROUP MARKETING ADVERTISING RATES
NOT OTHERWISE AVAILABLE

Each builder on our program is entitled to significant discounts in target
market publications.
Ask us how.
 
     
 

JOIN THE PROGRAM
To receive more information about our comprehensive and cost-effective online, print and direct
to consumer group marketing program, please contact us:

Angela Greenway, 905 320-7700
agreenway@adultlifestylecommunities.ca

www.adultlifestylecommunities.ca
Read the stories. Get the facts. See the photos